This site is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Build brand.
Earn trust. Drive demand.

Contact us
2 Billion+
audience interactions annually across our brands
of Fortune 100 companies engage with our brands
Data, marketing and industry expertise combined

Market Intelligence

  • World-class OMDIA research and consultancy
  • Data-backed marketing strategy services
  • Market assessment and competitive differentiation
Learn more

Brand Awareness

  • Content strategy and development
  • Thought-leadership and reputation co-branding
  • Digital advertising and event sponsorships
Learn more

Demand Generation

  • Targeted lead generation services
  • Full-funnel integrated marketing campaigns
  • Bespoke segmentation based on your ICPs
Learn more

Sales Acceleration

  • Buyer-level intent platform
  • ABM intelligence
  • Lead nurture programs
Learn more
“An average of five people are involved in major purchasing decisions at their organizations, making it hard to reach consensus.”
Informa’s 2022 Audience Content Consumption Survey
“B2B buyers consume 13 pieces of content before making a decision.”
Know your audience

Know your audience

Assess market opportunities, explore your competitive landscape and understand your customer personas through our deep knowledge and analysis of the technology market. We bring you unparalleled, world-class research and consultancy to navigate the now and create the future.

  • One of the world’s largest, engaged business technology communities
  • 11,200+ companies tracked
  • 3000+ areas covered
  • 400+ expert analysts
Differentiate your GTM strategy

Differentiate your GTM strategy

Buyers today require brands to deliver deep value, knowledge, and differentiation. At Informa Tech, our 1000+ marketing and industry experts help you develop your go-to-market strategy, pinpoint what makes you stand out, define your marketing opportunities, and put your customer at the centre of your content strategy.

  • 25k+ digital marketing programs enabled in 2022
  • 1000+ marketing and industry experts
Maximize your reach

Maximize your reach

Buyers today are investing their time on channels built specifically to address their needs. Informa Tech’s 100+ trusted media and events brands, combined with powerful targeting capabilities, help you maximize your reach on the right channels to the right people.

  • 125m+ monthly audience reach
Target at the right time

Target at the right time

Accounts don’t make purchases. People do. With buyer-level intent discovery, Informa Tech enables marketers to fill in the blanks, target buyers who are in-market for solutions, and serve the right content based on where customers are in the buyer journey.

  • 33.4% of B2B professionals expect to make a purchase decision to support a confirmed project within the next 12 months NetLine 2023 State of B2B Content Consumption and Demand Report for Marketers
Build and nurture your relationships

Build and nurture your relationships

With an explosion of channels and opportunities, it’s harder than ever to build long-term relationships with tech buyers. Informa Tech’s capabilities encompass every step of the customer journey from awareness to sales, helping you build value into every touchpoint, grow your pipeline, and drive long-term sustainable growth.

  • Over 1000 industry experts, 125m reach, 100+ world-renowned brands

Start your journey

Your Enquiry

What market(s) are you interested in?